Age groups
Target marketing is one way of getting your products or services closer to the specific type of customers you want to penetrate. This may be classified into age, gender, geography, culture and socio-economic grouping or any other form of demographics. To define particular target markets, it should first undergo market segmentation which is the process of putting up the whole entire market before separating it into manageable, definite units of demographic parts.
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To concentrate your products on specific age groups, it is important to research on which appeals mostly to different range of ages. Advertising for young consumers should be presented with hip and style. If you are targeting a more mature consumer base, then present products with class.