Business Cards

The use of business cards has evolved from being a way for customers to contact a business – into an excellent marketing tool. There are currently a number of companies that use business cards to send out their marketing message and to promote their brands. So, if you are planning to employ the same marketing strategy, it is a must that you know what makes an excellent business card.

sample business cards

The following are the characteristics of an effective marketing business card.

• Outstanding design and presentation – see to it that your card does not blend in with all the rest. It should look great and professional, and should clearly define the service/product of your business.
• Good paper and print quality – a poor quality which blotch with a drop of water will imply poor product/service. So see to it that your card is made of quality materials lasting for a long time.
• Unique selling proposition (USP) – to completely utilise the marketing value of your card, include your selling proposition on it.
• Use the standard size (3.5×2 in) – oversized cards do not fit into a pocket, so they usually end up in a drawer or a trash bin.
• Right font size – just because you want to advertise you business, does not mean you have use small prints to cram-up a lot of information. If customers cannot read your card, then it is useless. If possible, avoid putting a lot of text on your card; they could be boring and very unattractive.
• Attractive but not destructive colour – use a colour that does interfere or disrupt the text. As much as possible, avoid combining dark colours, and limit your colour scheme into three.

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