Direct Marketing
Direct marketing mainly involves word-of-mouth advertising such as sending emails, post mails and telemarketing without the use of any form of media advertising. This form of marketing method may be regarded as outdated compared with today’s Internet hype, but it could still be very effective if implemented wisely. For one, direct marketing when combined with geographic target marketing could still reach a major target audience at the appointed time. Likewise, it is considerably cheaper and results can be measured accurately in the form of direct “response” advertising. For advertisers, knowing the success or failure of a marketing campaign in specific numbers is vital because this is the basis of concluding how they might be able to improve their advertising approach.
Direct marketing executives