E Marketing
A logo is one of the most important aspects of a company’s commercial brand or identity. Just like a company name, a logo’s symbolic representation can tell a lot of things about your business and the products and services you offer. Hence, when used in marketing, a company logo should be designed in such a way that it makes people think of your product/service just by looking at it.
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“What makes a great brand logo?” Every business and organisation grapples with this question. Unfortunately, there is no litmus test to determine whether your proposed logo will be a great one. So, all you do is follow your instinct, say a little prayer and BAAMMM!!! , with lady luck on your side, you could create one that can help your company rise to the top. But hey, this is business, and we are talking about money, reputation and customers to win or to lose. We do not rely on luck here. We follow the golden rules of graphic/logo design. The following are the characteristics of an excellent company logo:
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Unique – your logo should stand out. Its message should integrate with your unique selling proposition and company message.
Simple – company logo should be simple, avoid complicated meaningless symbols, as well as visual metaphors, for they could get mixed up and could represent different thing for other people.
Design integrity – a good logo is gimmick free and should reflect a good sense of professionalism.
Scalable – should be capable of being used in small sizes, like in postage stamps.
Consistent colour – the colour should be consistent with your company colours.
Adaptable – see to it that your logo should be adaptable in all occasion and all media (e.g. newspaper ads, letter heads, checks, and etc.).