Using Subliminal Messages in Adverts

According to experts and researchers, images and short messages remain in the subconscious of an individual after these are shown many times. As they go about their daily routines, the messages that they see or hear will manifest themselves without the person even knowing it.

This is the reason behind the short messages and quick display of images that advertisers use for their promotions. You have probably noticed that television adverts are not longer than a minute and they keep on popping up. Subliminal messages are sent through the visual or auditory senses. They are not easily detected by the naked eyes. But they directly influence your subconscious, leading it to specific directions.

Subliminal messages are usually employed in images. A lot of advertisers are using this strategy to let their target market buy their advertised products. But some marketing companies are questioning the effectiveness of this advertising technique. For James Vicary, the answer is yes. In 1950, he researches the efficiency of subliminal messages by flashing the words “drink coke” and “eat popcorn” on the screen in short and quick intervals. According to him, the sales percentage of popcorn and coke increases by 17% and 63% respectively.


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