Viral Marketing
Viral marketing which is also called viral advertising utilises a direct word-of-mouth advertising technique and is enhanced with the Internet’s power of multi-messaging. It uses pre-existing social networks such as the Ponzi scheme and multi-level marketing (MLM) to effectively increase brand or product awareness. Viral marketing is termed thus because of its ability to spread like a virus with the advertising message spread voluntarily. This could take in the form of eBooks, brandable software, images, video clips, slide shows and other viral promotions applications.
The growth of technology companies heavily dependent on viral marketing.
A key factor for an effective viral marketing campaign is to maintain relationships with customers online just like as if you are interacting directly with them in person.
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